Steve Schadt · Speaker
Keynote · Session · Hands-on workshop

Building a Brain for Your Practice

Your members set up one folder and an AI assistant that finds every before and after photo and review the practice owns, then turns them into finished marketing. Before and after posts, reels, review cards, newsletters and inquiry follow-up, made in minutes instead of weeks.

20 or 60 minutesKeynote or session
90 to 120 minutesHands-on workshop, laptops
Doctors and their teamsOwners, managers, staff
The session in 95 seconds Download the reel · MP4, 23 MB

Save time

Every photo and review found and filed automatically. Building 100 before and after cases in Photoshop or Canva is about 100 hours of staff work. The brain does it while they see patients.

Save money

Posts, reels, newsletters and patient guides made in-house, from the photography and reviews the practice already paid for.

Make money

More cases on social media, the best reviews in front of new patients, and every inquiry answered with matching cases and reviews.

The session

What your members learn

Every practice already owns its best marketing: years of before and after cases, patient reviews and team photos, spread across the website, review sites, staff phones and old hard drives.

This session shows the doctor and the team how to put all of it into a practice brain: one folder on the practice's own computer, and an AI assistant that gathers the assets automatically and builds the marketing from them. Attendees see what the brain builds, from a single case to a full newsletter, and leave with the steps to set up the same brain the next week. Nothing is sold from the front of the room.

Learning objectives
  1. Consolidate every before and after case, review, logo and photo from the website, review sites, staff phones and old drives into one practice brain.
  2. Use the brain to build before and after posts and reels for Instagram, TikTok and YouTube, a results PDF for each treatment and a consultation deck.
  3. Turn every review from Google, Yelp and other sites into review cards for the website and social media, and a review video.
  4. Answer every inquiry with a custom PDF of matching cases and reviews, and follow up at day 14, 30 and 60.
  5. Build newsletters, patient guides and print pieces in-house, from the practice's own cases and reviews.
20 minKeynote
60 minSession with examples and questions
90 to 120 minHands-on workshop, every attendee on a laptop
In officeLunch-and-learn, by request

Audience

Doctors, practice owners, administrators, practice managers, patient coordinators and marketing staff. No coding.

Room needs

Projector and screen, 16:9, HDMI or USB-C. Lavalier or handheld microphone. The workshop needs Wi-Fi for laptops.

Workshop extras

Every attendee gets a USB drive with the brain template, tools and worksheets, and leaves with their own brain working.

From the lecture

Eight chapters, one brain

Slides from the talk. Each chapter is a job the brain takes off the team. Cases shown are AI-generated examples.

Build your brain. Simplify all marketing, forever.
01
Build your brainOne folder on the practice's own computer. Any AI assistant reads it, so it never starts from scratch and never needs the practice explained again.
Every asset, in one place.
02
Every asset, in one placeBefore and after photos, reviews, logos and team photos, gathered automatically from the website, review sites, phones and old drives.
Before and afters in. Beautiful slides out. A facelift case at 16:9, 4:5 and 9:16.
03
Before and afters in. Beautiful slides out.Plastic surgery: one facelift case, built in the practice's style at every size social media needs. About 100 hours of staff work for 100 cases, done automatically.
The same slide system for dentistry: a veneers case at 16:9, 4:5 and 9:16.
03
The same system, for dentistryA veneers case through the same rules: website, social and stories, labeled and branded the same way every time.
Every review, from every site, in one file.
04
Every review, from every site, in one fileReviews become review cards, a review video and social proof for every email, guide and presentation.
Pre-op to day 60, one sequence.
05
Pre-op to day 60, one sequencePatient guides and follow-up written for each patient, ready for staff to send.
Newsletters and events.
06
Newsletters and eventsNewsletters, event invitations and print pieces built from the practice's best work, without an agency.
Didn't book? Day 1, 7, 14, 30.
07
Didn't book?Every inquiry that did not book gets a personal reply with matching cases and reviews, and follow-up on schedule.
One pass. All marketing, better.
08
One pass. All marketing, better.Build it once and use it everywhere: the website, social media, the consultation room, email and print, for years.
How it runs

Same eight chapters, three depths

Keynote

The eight chapters, the reel and the before and after in every size. Members leave knowing what a practice brain does and what it saves.

Session

The eight chapters with more examples from real practices, the setup steps, and time for questions from doctors and staff.

Workshop

Every attendee builds their own brain on a laptop from the USB drive: assets gathered, a post and a reel built, follow-up written.

Speaker resources

Everything a program committee needs

Bios, abstracts and objectives at any length are sent on request.

About

Steve Schadt

Steve Schadt on stage

Steve Schadt started as an art director at McCann Erickson on major international advertising accounts, then served as director of corporate development and creative director at Einstein Medical.

He was an early adopter of AI for marketing and is an expert in generative AI search: how ChatGPT, Gemini and Google's AI answers decide who to recommend. His own company runs every day on an AI brain he built from plain files on its own computers.

He has worked with hundreds of medical and dental practices and served on a panel at the American Society of Plastic Surgeons. His sessions are hands-on, and attendees leave with working tools that save time and make money.

McCann EricksonArt director
Einstein MedicalCreative director
Generative AI searchHow AI answers choose
American Society of Plastic SurgeonsPast panel
UC Santa BarbaraBFA, fine art
U.S. Coast GuardLicensed captain
From the audience

“This session was fantastic. Steve Schadt is the BEST; his energy and presence were palpable throughout his enthusiastic presentation. He is simply outstanding.”

Carlos Burnett, MD · Westfield, NJ
“Great ideas! I have a lot to implement. Thanks. Very well organized and well done.”
G. Gregory Gallico III, MD · Boston, MA
“I am always impressed with these webinars - good content with ideas that can be put into action right away!”
Tom Armstrong, DDS · Bakersfield, CA
“It was great - I learned how important any call to the practice is, even if they are not ready.”
Sondra Osorio · Patient Coordinator
Book the session

Bring the brain to your next meeting.

MeetingName, date and city
AudienceDoctors, staff or both, and expected size
FormatKeynote, session or hands-on workshop
DeadlineWhen the program needs title, abstract and objectives