Steve Schadt · Speaker
steve@schadt.com 941-400-0104 Speaker kit PDF
Keynote · Session · Hands-on workshop

Building a Brain for Your Practice

Before and afters in. Finished reels out.

Your members set up a brain that finds every before and after the practice owns and turns them into reels cut to music, ready to post. It also builds slides in every size, review cards, newsletters and inquiry follow-up automatically. Staff approve, and the team saves the hundreds of hours this takes by hand.

Video built automaticallyNo editing, no Photoshop, no software
About 100 hours savedPer 100 before and after cases
20 to 120 minutesKeynote, session or hands-on workshop
Watch the session reel95 sec Download the speaker kitPDF, 2 MB Book the session
The session in 95 seconds Download the reel · MP4, 23 MB

Save time

Every photo and review found and filed automatically. Building 100 before and after cases in Photoshop or Canva is about 100 hours of staff work. The brain does it while they see patients.

Save money

Posts, reels, newsletters and patient guides made in-house, from the photography and reviews the practice already paid for.

Make money

More cases on social media, the best reviews in front of new patients, and every inquiry answered with matching cases and reviews.

The session

What your members learn

Every practice already owns its best marketing: years of before and after cases, patient reviews and team photos, spread across the website, review sites, staff phones and old hard drives.

This session shows the doctor and the team how to put all of it into a practice brain: one folder on the practice's own computer, and an AI assistant that gathers the assets automatically and builds the marketing from them. Attendees see what the brain builds, from a single case to a full newsletter, and leave with the steps to set up the same brain the next week. Nothing is sold from the front of the room.

Learning objectives
  1. Consolidate every before and after case, review, logo and photo from the website, review sites, staff phones and old drives into one practice brain.
  2. Use the brain to build before and after posts and reels for Instagram, TikTok and YouTube, a results PDF for each treatment and a consultation deck.
  3. Turn every review from Google, Yelp and other sites into review cards for the website and social media, and a review video.
  4. Answer every inquiry with a custom PDF of matching cases and reviews, and follow up at day 14, 30 and 60.
  5. Build newsletters, patient guides and print pieces in-house, from the practice's own cases and reviews.
20 minKeynote
60 minSession with examples and questions
90 to 120 minHands-on workshop, every attendee on a laptop
In officeLunch-and-learn, by request

Audience

Doctors, practice owners, administrators, practice managers, patient coordinators and marketing staff. No coding.

Room needs

Projector and screen, 16:9, HDMI or USB-C. Lavalier or handheld microphone. The workshop needs Wi-Fi for laptops.

Workshop extras

Every attendee gets a USB drive with the brain template, tools and worksheets, and leaves with their own brain working.

From the lecture

Nine chapters, one brain

Slides from the talk. Each chapter is a job the brain takes off the team. Cases shown are AI-generated examples.

Build your brain. Simplify all marketing, forever.
01
Build your brainOne folder on the practice's own computer. Any AI assistant reads it, so it never starts from scratch and never needs the practice explained again.
Every asset, in one place.
02
Every asset, in one placeBefore and after photos, reviews, logos and team photos, gathered automatically from the website, review sites, phones and old drives.
Before and afters in. Beautiful slides out. Mismatched original photos of a facelift case become finished slides at 16:9, 4:5 and 9:16.
03
Before and afters in. Beautiful slides out.Original photos in every size, light and crop go in. Branded, labeled slides at every size social media needs come out. Boring work, automated: done for you, every time, forever. About 100 hours of staff work for 100 cases.
Every review, from every site, in one file.
04
Every review, from every site, in one fileThe brain finds every review on the web automatically and keeps the practice's most valuable asset in one file. Set up once, done for you forever. Reviews become review cards, a review video and social proof for every email, guide and presentation.
Pre-op to day 60, one sequence.
05
Pre-op to day 60, one sequencePre-op guide, surgery day, post-op guide, day 7, day 14, a day 30 review request with a QR code, and day 60. Written for every patient automatically.
Newsletters and events.
06
Newsletters and eventsNewsletters, event invitations and print pieces built from the practice's best work, without an agency.
Didn't book? Day 1, 7, 14, 30.
07
Didn't book?Every inquiry that did not book gets a personal reply on day 1 with matching cases, then follow-up on day 7, 14 and 30. Automatically, every time.
08
Build videos with your brainNo editing, no Photoshop, no software. Before and afters and reviews go in; 30-second and 15-second reels come out, cut to music, with sound and silent, ready to post. Patients shown are AI-generated.
09
One pass. All marketing, better.Build it once and use it everywhere: the website, social media, the consultation room, email and print, for years.
How it runs

Same nine chapters, three depths

Keynote

The nine chapters, the reel and the before and after in every size. Members leave knowing what a practice brain does and what it saves.

Session

The nine chapters with more examples from real practices, the setup steps, and time for questions from doctors and staff.

Workshop

Every attendee builds their own brain on a laptop from the USB drive: assets gathered, a post and a reel built, follow-up written.

Speaker resources

Everything a program committee needs

Bios, abstracts and objectives at any length are sent on request.

Speaker kitPDF, 2 MB · course outline, objectives, formats, testimonials ReelMP4, 23 MB · 95 seconds, 16:9, music HeadshotsZIP, 1.4 MB · square, vertical, 3x4 and wide crops Bio and abstractAny word count, by email from steve@schadt.com
About

Steve Schadt

Steve Schadt on stage

Steve Schadt started as an art director at McCann Erickson on major international advertising accounts, then served as director of corporate development and creative director at Einstein Medical.

He was an early adopter of AI for marketing and is an expert in generative AI search: how ChatGPT, Gemini and Google's AI answers decide who to recommend. His own company runs every day on an AI brain he built from plain files on its own computers.

He has lectured to plastic surgeons, facial plastic surgeons, dermatologists, ophthalmologists, laser and med spa practices, implant and cosmetic dentists, local dental associations and a bar association, and has worked with hundreds of medical and dental practices. His sessions are hands-on, and attendees leave with working tools that save time and make money.

McCann EricksonArt director
Einstein MedicalCreative director
Generative AI searchHow AI answers choose
Foundation for Facial Aesthetic SurgeryFaculty, three sessions
UC Santa BarbaraBFA, fine art
U.S. Coast GuardLicensed captain
Presentations, panels and education

Lectures across medicine, dentistry and law

As lecturer, faculty, panel member and trainer, at national societies and local associations.

Plastic and aesthetic surgery

  • Foundation for Facial Aesthetic SurgeryFaculty, three sessions, New Orleans 2017
  • Vegas Cosmetic Surgery & Aesthetic DermatologyLecturer, marketing track
  • American Med Spa AssociationLecturer, marketing track
  • The Aesthetic SocietyPanel member
  • Florida Society of Plastic SurgeonsPanel member
  • American Society of Plastic SurgeonsPanel member

Eye, laser and skin

  • American Society of Cataract and Refractive SurgeryLecturer, marketing track
  • American Society for Laser Medicine and SurgeryLecturer, marketing track
  • American Academy of OphthalmologyPanel member
  • American Academy of DermatologyPresenter

Dentistry

  • American Academy of Implant DentistryPanel member
  • The Nash InstituteEducator and trainer
  • Tampa Bay Area Dental AssociationSpeaker
  • Sarasota County Dental AssociationSpeaker

Law

  • San Diego County Bar AssociationSpeaker

Online

  • Einstein Medical webinar seriesPractice marketing for physicians, dentists and staff

Local and regional

  • State societies and study clubsMedical, dental and marketing events
Topics presented

AI, Art and Advertising · The Future of Search Engine Optimization in an AI-Driven World · Setting Up a Photo/Video Studio in Your Practice · Story Driven Marketing, the Value of Real Patient Stories · Digital Production and Large Video Files · Storytelling With Video · SEO for Implant Dentistry · LASIK Marketing Secrets

From the audience

“This session was fantastic. Steve Schadt is the BEST; his energy and presence were palpable throughout his enthusiastic presentation. He is simply outstanding.”

Carlos Burnett, MD · Westfield, NJ
“Great ideas! I have a lot to implement. Thanks. Very well organized and well done.”
G. Gregory Gallico III, MD · Boston, MA
“Good content with ideas that can be put into action right away!”
Tom Armstrong, DDS · Bakersfield, CA
“I learned how social media can help the practice and how to use internet marketing tools. It was Great!”
Frank Yelian, MD · Irvine, CA
“I knew very little about the benefits of social media so I learned a lot - very well done”
Juris Bunkis, MD · Los Angeles, CA
“I learned how to break down and analyze my practice design and copy”
Gavin Sandercoe, MD · NSW, Australia
“Excellent, I learned important tips about photography.”
Mahamood Kara, MD · Ontario, Canada
“I started looking at objections from a different perspective and found out the importance of following a script to overcome objections.”
Cheryl Summa · Registered Nurse
“It was great - I learned how important any call to the practice is, even if they are not ready.”
Sondra Osorio · Patient Coordinator
Speaking requests

Book the session.

steve@schadt.com
941-400-0104
MeetingName, date and city
AudienceDoctors, staff or both, and expected size
FormatKeynote, session or hands-on workshop
DeadlineWhen the program needs title, abstract and objectives